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COMING SOON

BOSS

Adrian Hoteles

Looking for a proper ski cabin up north? ⛷️
Ski touring during the day, straight into the hot tub after.
@svartaborg is just 40 minutes from Akureyri, but it feels far from everything.

Siglufjörður is in full winter mode. Snow covered streets, proper days outside skiing, then straight back to a hotel with room service and a cozy hot tub + sauna.

Hard to leave.

Luckily, more ski trips are coming 🏂

In Iceland, roads turn into rivers, and you just pretend it’s normal.

Iceland’s only native land mammal 🐾
Most people think arctic foxes are always white. They’re not. Some change colour in winter, others stay brown grey all year, which helps them blend into rocks, coastline, and snow free ground. Both do

Háifoss isn’t right by the road, and that’s the point. A bit of effort, way fewer people, and feels different 🪨
Still one of my favorite waterfalls in Iceland 💦

For context, it’s about 2.5 hours from Reykjavík, a sh

Road trips in Iceland have one problem. You take too many photos and can’t decide what to post. These are some iPhone shots from the east 🏔️

Out on this lagoon, photography is on easy mode. On the camera, drone, or even the phone, every angle is a perfect shot 📸

At first glance, it’s just a normal house… then you look up and see glaciers and Iceland’s highest mountains right there in the backyard 🏔️ The tallest one is called Hvannadalshnjúkur, rising about 2110 meters above sea lev

Frames from a weekend in East Iceland 📸
I spent a few days at Hotel Jökulsárlón, just next to the famous glacier lagoon. I was there shooting a commercial for the hotel, but also had time to slow down, enjoy the place, and actuall

The frozen window ❄️ For only a few weeks each winter, some of the glacier lagoons freeze and become walkable.
I’ve returned here every year since 2019 when I first discovered this place.
There are many lagoons like this in Iceland, but only a

For almost a century, Dyrhólaey lighthouse has marked the edge of Iceland’s south coast. It sits about 120 meters above sea level, looking straight out over the Atlantic 🌊

From the top of Dyrhólaey 🌅
At sunset you really see how active this coastline is 🌊

Northern lights show tonight ✨

Merry Christmas from Iceland 🎄

What started as my favourite photos now hang on walls around the world 🤍 Use the code: jonfromiceland25 for 25% off.
If you live in Iceland, I can deliver before Christmas 🎄  Orders abroad take a bit longer but will arrive before the end of the yea

Same mountains. Different approach.
Hiking and sailing used to be the only way in.
Now it’s heli skiing in northern Iceland.
More days like this coming up this winter.

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